Google bans advertisements for apps and websites that produce deepfake porn.

Google has made changes to its Inappropriate Content Policy, specifically banning ads from endorsing websites and services that produce deepfake pornography. Promoting “synthetic content that has been altered or generated to be sexually explicit or contain nudity” is against the company’s policies, even though it already has tight limits in place for advertising featuring specific kinds of sexual content.

Advertisers who promote websites or applications that produce deepfake porn, provide guides on how to make deepfake porn, or list, rate, or contrast different deepfake porn services will be immediately suspended. They won’t be allowed to post their advertisements on Google either. The firm is offering advertisers the option to have any ad that violates the new guideline removed before it takes effect on May 30. The emergence of deepfake technology, as noted by 404 Media, has resulted in an increase in advertisements for programmes that cater to people who wish to produce sexually explicit content. In order to be included on the Google Play Store and Apple App Store, some of those tools allegedly even pose as wholesome services. However, they hide their true identities on social media, where they advertise their capacity to produce modified porn.

Still, Google has already begun to ban services that produce deepfakes in Shopping ads with explicit sexual content. Shopping advertising for services that “generate, distribute, or store synthetic sexually explicit content or synthetic content containing nudity” have been prohibited by the corporation, in line with its soon-to-be-wider policy. Deepfake porn generator tutorials and pages promoting deepfake porn generators are among them.